Aloft Perth

Project Overview:

‍In our dynamic collaboration with Aloft Perth, Red Lips Media takes pride in steering the strategic course of their digital presence. As the entrusted custodians of Aloft's online identity, we manage a comprehensive spectrum of tasks, including organic social media management, engaging content shoots, and impactful advertising campaigns on Facebook and Instagram. Aloft Perth, the avant-garde gem in Western Australia's hospitality crown, is renowned for its urban flair and top-tier amenities, strategically positioned for access to key landmarks.

Scope of Work:

• Organic Social Media Management: We breathe life into Aloft Perth's Facebook and Instagram channels, ensuring a constant stream of engaging content. From compelling stories to immersive reels and thoughtfully curated feed posts, we keep the audience connected.
• Content Shoots: Our lens captures the essence of Aloft Perth. Through regular content shoots, we create a visual narrative that not only showcases the hotel's vibrant offerings but also tells a story that resonates with the target audience.
• Paid Digital Advertising: The heartbeat of our strategy lies in paid advertising. We tailor campaigns like Staycation and Kids Eat Free to appeal to diverse demographics, optimising reach and resonance. By dissecting the audience and aligning campaigns with their desires, we bring Aloft Perth to the forefront of digital visibility.

Results:

This collaborative approach has yielded tangible results. In a recent campaign, our ads boosted production by a staggering 112%, translating to $22,000 in revenue. Exceeding the goal of selling 40 rooms, we achieved a remarkable 88 bookings. These successes underscore our ability to shape narratives and drive results, establishing Aloft Perth as a digital trailblazer in the hospitality landscape.

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