Peaches Fresh

Project Overview:

‍Peaches Fresh Food Market, nestled in South Fremantle, stands as one of WA's largest green grocers, offering a rich assortment of fresh and organic produce. With a keen understanding of evolving consumer preferences, Peaches has become a hub for organic delights, ranging from rich chocolates to sharp cheeses and refreshing coconut water. Their commitment extends to catering to diverse dietary needs, including those with Coeliac Disease or gluten intolerance. As a family-owned business with Italian roots, Peaches has carved a distinctive identity, supported by a vibrant local community.

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Scope of Work:

Our collaboration with Peaches spans an impressive nine-year journey, evolving with the changing digital landscape. Initially delving into Facebook campaigns for global events like the World Cup, our strategies embraced a mix of traditional marketing with radio ads and roadside billboards. As social media platforms like Instagram gained prominence, we seamlessly integrated them into Peaches' marketing landscape, cultivating a strong online presence. Our services encompass website development, organic social media management, paid social media advertising, content shoots, and traditional advertising.

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Results:

Over the years, our partnership with Peaches has fostered a robust social community, reflective of the lively and engaging atmosphere synonymous with the grocer. Our strategic foray into Instagram, from its early days to a follower count exceeding 7,000, attests to our ability to foresee and capitalise on emerging trends. The community's high engagement levels and interactive campaigns underscore the success of our collaborative efforts. In essence, our long-standing relationship with Peaches has not only embraced digital evolution but has also amplified their presence as a beloved local destination.