The Challenge at Hand
Complete Pool Services WA approached us as a fresh startup, eager to build their brand from the ground up. Our journey began with a strong focus on branding, followed by website development, copywriting, and social media strategy. One of our key challenges was to ensure that Complete Pool Services WA stood out from other pool service companies. We aimed to showcase the owner’s 25 years of experience while creating a brand that truly reflected the high-quality service their customers would expect and receive.
Overview
We kept the Complete Pool Services WA brand clean, fresh, and genuine, aiming to evoke the feeling of enjoying refreshing summer days by the pool. This essence guided our digital marketing strategy, with a website design that is simple, functional, and informative.
We wanted to create a digital presence that embodies Complete Pool Services WA’s core values, engaging audiences through storytelling on organic social media platforms. To extend the brand's reach, we integrated various marketing elements such as car signage, business cards and labels and monthly digital newsletters.
Our goal was to establish a cohesive online presence that authentically represents Complete Pool Services WA. By showcasing compelling before-and-after pool cleaning images, we highlight the brand's genuine nature and foster a strong connection with potential customers across multiple platforms.
Our Approach
- On the road: We elevated Complete Pool Services WA’s branding by wrapping their company car in the vibrant CPSWA logo. This eye-catching approach is a fantastic way to attract new clients and enhance their visibility.
- Consistency: To establish a cohesive brand image, we ensured consistent visual elements across Complete Pool Services WA’s digital marketing platforms. These elements are seamlessly integrated into their logo, organic social media, website, and applications, reinforcing the brand identity.
- Keeping it real: Having a genuine presence on Complete Pool Services WA's organic social media and website helps clients trust the services they provide. We showcase this through eye-catching before-and-after photos of clients' pools and customer reviews. Together, these elements create an authentic and reliable brand image.
Services Used
Results
We’ve successfully captured the essence of Complete Pool Services WA across various digital platforms. By leveraging professional channels such as LinkedIn alongside social media platforms like Instagram, we’ve enhanced engagement through stories and links in posts. Embracing a digital marketing approach has allowed Complete Pool Services WA to expand its clientele over the years while establishing a respected and trustworthy reputation in the pool maintenance and cleaning industry.
