Project Overview
St. Patrick's Primary School, known for its commitment to excellence in education, faced a digital challenge. Their existing website was outdated, not in line with their vibrant branding, and provided a poor user experience. Recognising the need for a modern, functional, and easily navigable online presence, they partnered with Red Lips Media to overhaul their website. The primary goals were to enhance the user experience, update the site's design, and introduce functionalities that resonated with the needs of students, parents, and staff alike.
Scope of Work
Red Lips Media commenced the comprehensive website redevelopment project, prioritising a responsive design to ensure optimal viewing across all devices. A significant focus was placed on creating a more interactive experience with strong calls to action (CTAs) and integrating video content to engage the school community more effectively.
The project began with careful planning, involving mockups of pages by graphic designers. The development phase leveraged a sandbox environment, allowing for real-time adjustments and refinements. A key element of the project was content creation and restructuring, utilising professional copywriting to articulate the school's mission and values compellingly.
Collaboration with St. Patrick's Primary School was pivotal to the project's success. Red Lips Media utilised online platforms like Dropbox and Google Docs to ensure full transparency and facilitate seamless communication. Regular meetings at key project milestones enabled timely feedback and approvals, ensuring that the project's direction aligned with the school's vision.
Results and Impact
The revamped website represents a significant leap forward for St. Patrick's Primary School, embodying a modern, user-friendly interface that aligns with their branding and educational ethos. It has vastly improved navigation, allowing for easier access to resources and better communication with the school staff.
The new website has had a tangible impact on the school's online presence, marked by increased traffic and a notable improvement in the bounce rate. The addition of previously unavailable functionalities has further enhanced the site's utility and engagement potential. Feedback from the school community has been overwhelmingly positive, with the client expressing satisfaction with the modernised platform.
